Our Work
SKY SPORTS
Working with Sky is a content marketer's dream, with access to amazing programming, talent, and production teams. However, with so much focus on developing the programming, outside perspectives can spot opportunities for standout marketing. That's why we were brought in to think outside the box and go beyond traditional player interviews for Sky Sports' Ashes coverage.
Influencer content development can be daunting for brands with limited connections and budgets. But when the ultimate source of connectivity invites you to use its assets, the sky’s the limit. This was our chance to bowl everyone over with an idea that would outshine other broadcasters.
We aimed to unite Sky Sports talent, cricket players, and celebrities, regardless of their connection to cricket. The answer? "Jerusalem."
Leveraging Sky Sports' influence, we recreated cricket’s ‘anthem’ as “The Fans’ Jerusalem,” featuring a choir including Greg James, Loose Women presenters, Chris Kamara, and Chris Stark.
This joyful film gave Sky a fresh tone to share and debate, with celebrity contributors promoting it across their socials, helping Sky reach 20 million people cricket typically doesn’t..
