Our Work
VITALITY WOMEN’S FA CUP FINAL
The 2023 Vitality Women's FA Cup drew a record-breaking sell-out crowd of over 77,000 at Wembley. The FA wanted to build on this momentum and challenged us to make those who weren’t at the final wish they had been. Game on.
Inspired by fans spotting famous faces in the crowd at sporting events, we set out to create serious FOMO. We tapped into influencers on social media to showcase just how incredible the atmosphere is at the Women’s FA Cup Final at Wembley.
Just five years ago, women's football received little media attention. Now, interest has skyrocketed, especially after Chloe Kelly's winning goal for England's Lionesses in the 2022 UEFA Women's Euros Final.
No. of Influencers: 17
No. of Social Posts: 106
Reach: 800k
Campaign Engagement Rate: 8.1%
84% of the Audience Reached were Under 35
54% of the Audience Reached were Female